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Every year on May 18th, we celebrate International Museum Day. A very special occasion for those of us who believe in the power of culture. Over 150 countries join this initiative with open days, workshops, and special events designed to bring museums closer to people.

It’s a day for celebration, yes—but also a time to reflect: How do we connect with our audiences? How can we make the museum experience last beyond the visit? That’s where cultural merchandising comes in as a tool to extend the museum experience. A mug, a notebook, or a tote bag can be much more than a souvenir: they can evoke a feeling, share an idea, or bring someone back to the inside of a museum.

As part of this unique cultural event, Business Look has designed and produced the official merchandising for the exhibition. Inspired by the artifacts and historical themes on display, the product line includes a range of high-quality items that blend educational value with contemporary design. From replicas and stationery to apparel and collectible souvenirs, each product aims to extend the visitor’s experience beyond the museum, connecting modern audiences with the fascinating legacy of the Roman gladiators.

Step into a world of museum merchandising excellence with The Business Look BCN. Elevate your cultural institution's success and economic sustainability by choosing quality suppliers who understand the importance of attractive, durable products that embody your museum's identity and prestige. Our collaboration with numerous cultural institutions has earned us a solid reputation for delivering high quality, ethically produced merchandise.

Trust The Business Look BCN to elevate your museum's identity to new heights.

Celebrate the 50th anniversary of Pablo Picasso's death with the Year of Picasso program, featuring 50 exhibitions across Europe and the United States. Explore the artist's life and work, including lesser-known aspects and a feminist perspective. Discover Picasso's integrative vision and impact on contemporary art. Don't miss this unique opportunity to immerse yourself in the exciting world of Picasso!